Refreshed visual identity houses same exceptional sparkling wine.
Chandon, LVMH’s sparkling-wine Maison, launches a refreshed brand identity, for the first time since its inception, with an updated packaging. Introducing a fresh core label design, Chandon’s new identity boldly reinforces the brand’s unparalleled quality and consistent craftsmanship.
Chandon’s innovative new visual identity pays tribute to the brand’s expansive winery community with its iconic seven point ‘star,’ representative of Chandon’s six globally renowned wineries – across Argentina, Brazil, California, Australia, China and India. The mark celebrates the brand’s premium position as the world’s largest sparkling wine estate with 1400Ha solely dedicated to growing grape varieties dedicated to bubbles.
“The pioneering spirit has been embedded within the Chandon DNA since the birth of our Argentinean winery, in 1959. Since then, we continue to discover new methods and terroirs in the most unexpected lands to keep our sparkling wines at the top of the category – and this new visual identity is a representation of that. As a connection of global wineries, we are dedicated to this time-honored craft worldwide,” said Kaushal Khairnar, Winemaker, Chandon India.
“The launch of our new brand identity heralds a new era at CHANDON, that is a direct reflection of the values we defend and protect – courage, collaboration and inspiration,” expressed Sibylle Scherer, Global President, Chandon.
“Since 1959, we have never stopped. We are always pioneering, searching for unexpected lands, always innovating our techniques to delight our customers. Today, we are a happy and diverse community of explorers with winemakers of 7 nationalities across 6 countries spanning 4 continents. We are proud of how our brand has been evolving in the last 60 years and confident of its upcoming journey especially in India,” she added.
Chandon’s dynamic new look and feel mirrors the brand’s values while simultaneously delighting loyal consumers and attracting adventurous new shoppers with its eye-catching vertical design.
Founded in the year 2014, Chandon India has its roots in Nashik, Maharashtra.