It was seven years ago when the iconic Chandon, LVMH’s sparkling-wine maison, entered India, and made Nashik in Maharashtra its home. Since then, it has been creating waves in the world of Indian wines and spirits alike by upholding the promise of unparalleled quality and consistent craftsmanship.
Today, it is writing a new chapter in the story by introducing a fresh label design, a new identity that boldly reinforces the brand’s ethos and pioneering spirit.
It’s All About Trust
Chandon’s innovative new visual identity does many things at once. It re-emphasises and pays tribute to the brand’s winery community, and the seven point ‘star’, which represents Chandon’s globally renowned wineries spread around the globe – Argentina, Brazil, California, Australia, China and India, highlights the brand’s quest for excellence. After all, Chandon is known for being world’s largest sparkling wine estate, with 1400 hectares solely dedicated to growing various grape varieties.
Sophia Sinha, Head Of Marketing, Moët Hennessy India, explains the concept, behind the new visual identity: “Chandon has always continued to discover new methods and terroirs in the most unexpected lands to keep our sparkling wines at the top of the category, and this new visual identity is a representation of that,” Sinha said. “For the first time since its inception, with beautifully updated packaging, we have introduced a fresh core label design. Chandon’s new identity boldly reinforces the brand’s unparalleled quality and consistent craftsmanship, something we are hopeful for all our consumers to love and enjoy.”
Ever since it was founded in the year 2014, Chandon India has added many feathers to its cap. It has been rated 90 points by the wine magazine Decanter. Not just that, but the Chandon Rosé was selected as the Best Indian Sparkling wine at The Champagne & Sparkling Wine World Championships, 2020 held in London, United Kingdom, last November.
A New Era
Ipsita Das, Managing Director, Moët Hennessy India, said: “Chandon as a brand has always pioneered, searching for unexpected lands, always innovating our techniques to delight our customers and it’s no different now.”
“Chandon’s innovative new visual identity pays tribute to the brand’s expansive winery community with its iconic seven point ‘star,’ representative of Chandon’s six globally renowned wineries – across Argentina, Brazil, California, Australia, China and India – and of its pioneering spirit always on a quest to unveil a world of possibilities,” Das said. “The launch of this new brand identity marks a new era which we are extremely proud to share.”
The Brand Film
As part of the campaign, Chandon has launched two videos. Check them out below. The new packaging on your favourite products will start to appear May 2021 onwards. Keep an eye out!